USER CENTRED DESIGN SERVICES

PLAN

DEFINE THE BIG PICTURE, THE PROBLEM AND THE TEAM

The Big Picture...

What is the problem you are trying to solve?

The whole story
‘mile-wide – inch deep’

A drawing - a detailed ('rich') representation of the problem(s) enables a broad understanding, which may be ill-defined or complex at the outset.

The format may include text, symbols, sketches, sticky notes - whatever is deemed necessary to express the problem(s) and different facets of the situation pictorially, to be meaningful to the team and other stakeholders - thus enabling development of the vision and strategy and measures of success.

Include in the picture...

Audience Scope

The user types most critical to the success of the product or service by identifying/exploring high level use cases

INCLUDE IN THE PICTURE...

User Goals

What the user will want to achieve and need – exploring how they may interact with the product or service

Building the right team...

Who is in the team?

A multidisciplinary team

Enables user centred products and services to be designed and delivered by a team with a wide range of skills and experience.

The user's opinion can be heard and captured first hand and all team members have a great understanding of each others' viewpoints.